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Nigerian Media, Indigenous Languages and Sustainable Development
Harrison Adéníyì and Rachael Béllò
155-160 (complete paper or proceedings contents)


The idea of a global village is aided by the internet and is seriously promoted by the media. Through the media, people can get whatever form, fashion, music, etc., are in vogue. In little or no time, through listening to the radio or watching television, we can get to do what others are doing. The media therefore becomes a fast means through which anything can be promoted. The objective of this study is to examine the role of the media in the development of the Nigerian Languages. The authors trace the media's contribution to the current developmental stage of the country. Development in this study covers a number of concepts which range from educational, social, and cultural to indigenous linguistic maturity. For the study, the authors examine the radio and television programs of the two media houses from the period of current civilian rule to date. We see how these organizations have consciously or otherwise promoted or choked the Yoruba language—and consequently culture—through their programs. The authors link such positions to the people's mental and social development. The study is anchored on Gerhard Leitner's 'The Sociolinguistics of Communication Media', which reveals what performance is, what parameters are that determine its norms, and looks at the functions the media aims to fulfill in society.

Published in

Selected Proceedings of the 36th Annual Conference on African Linguistics: Shifting the Center of Africanism in Language Politics and Economic Globalization
edited by Olaoba F. Arasanyin and Michael A. Pemberton
Table of contents
Printed edition: $250.00