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Knowledge Production in What Language? The Hegemonic Use of English as a Language of Commerce and Industry from a South African Perspective
P. L. Phaahla
142-154 (complete paper or proceedings contents)


Although South Africa is in the 12th year of its democracy, people are still grappling with issues such as the financial costs of using more than one official language in commerce and industry. The idea expressed is that using some of the 11 official languages simultaneously will be contingent on practicality and expense. The main aim of this paper is to investigate the feasibility of using Northern Sotho as a language of commerce and industry and to determine the environment as an enabler for employing Northern Sotho as a language of commerce and industry in the sphere of influence of Northern Sotho. To answer the research question, a qualitative, explorative, descriptive and contextual design is used. The investigation undertook a two pronged approach in data collection i.e., the questionnaire and the focus group interviews.

Published in

Selected Proceedings of the 36th Annual Conference on African Linguistics: Shifting the Center of Africanism in Language Politics and Economic Globalization
edited by Olaoba F. Arasanyin and Michael A. Pemberton
Table of contents
Printed edition: $250.00