It is well-known that referential plurals support both collective predication with predicates of pluralities ('the students are numerous') and distributive predication with predicates of individuals ('the students are blond'). Kind-referring bare plurals also support 'collective' kind predication, as in 'birds are widespread' (Carlson, 1977). However, with predicates of individuals, as in 'birds fly,' it is usually assumed that there is no direct, distributive application of the predicate to the kind, but instead generic quantification on members of the kind (Krifka et al, 1995; Chierchia, 1998 a.o.). I argue that assuming that there can be distributive application of a predicate to a kind can shed new light on a number of long-standing puzzles in genericity.